Today I did a bike ride and was joined by members of the TREK cycling team, a world champion, the Discovery team and numerous members of Lance Armstrongs old Tour de France team. I was cycling on a road near Ottawa.
None of these cyclists would have made the tour de France and yet here they are wearing team kits with all the advertisements. Why? I suppose for the same reason that recreational hockey players buy jerseys from their teams.
I have a kit that is full of advertisements but there were sponsors who paid to be on our jerseys and shorts.
There is too much advertising in our cities already. We are deluged by ads and billboards and wearing advertisements while on a bike, in my opinion is simply offensive to the senses.
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